Your company logo determines how you are perceived in the market. It is a strong reflection of your personality and the values your brand espouses. A powerful logo can be the most influential marketing tool for your business.
Think about powerful brands such as Starbucks, Coca-cola, Mercedes-Benz or Apple. Any product of theirs can be traced back to the company simply by seeing the logo. Several studies have undisputedly proven the power of images over text, when it comes to influencing audience, which is further proof of the inherent power in a logo.
However, just any logo will not create brand identity for you. Infact, a badly designed logo can have just as much of a negative impact on your brand, as a well thought up logo can work wonders.
At Bellwether, we take the following tried and tested approach to the complex art of logo design:
- Invest quality time in understanding the brand completely – its history, how it currently resonates with clients and the future vision you have for the brand
- Strategize a logo that will not only reach your buying public but also communicate to them the worth of your product/service
- Work with you very closely and establish a strong feedback loop to create a well-designed logo that is deliberate in the impact it makes with your target audience