SEO Consulting companies - What do they do?
Search Engine Optimization consulting has the below phases to get a website ranking on Search Engines. Since, the most common search engine used is Google, in the text that follows, we have used “Google” when we intend to talk about “Search Engines” in general.
It all starts with making your website fully visible to Google. It means, all the pages you intend to promote to your potential clients, should be made accessible to Google bots as well. When Google identifies your website and all other pages, it is known as Crawling.
In case you keep updating your website with new content or new web pages, the SEO consultant will ensure that Google will crawl the website again and finds the latest changes and stores them in it’s Index
Not only your website visitors, but also search engines love great content! By providing insightful content about your services or about the common issues of your customers, makes your brand stand out as a though leader in your industry. A good SEO consulting firm will always have exceptional content writers to support their SEO.
Google looks at endorsements to your website by other popular web properties as a sign of good reputation of your business. These endorsements are commonly known as backlinks. Each website in Google’s index is given an authority-score by Google algorithm based on it’s reputation on the world wide web. The authority score was earlier named as Page rank by Google. Now, several third-party sites, use something known as Domain authority to express the same. The higher the authority score, the better the chances of a website appearing on Page#1 of search results.